Getting your business online can point you down the road to financial independence, as well as allowing you to be your own boss.
There are just a few steps you need to follow, and before you know it you'll be joining the thousands of other small business owners across the UK and rest of the world.
Key to your overall brand design is your logo, which plays a very valuable role in helping you define and characterise your business.
We can build the perfect platform for your business, allowing you to showcase your product or service in a way that works for both you and your customers.
FIRSTLIGHTDESIGNS specialise in simple, attractive, brochure-style websites that adapt automatically depending on the devicesd used to view it. Think of your website as your online shop-front – it’s where customers will go to find out what your business offers. Our custom websites will showcase your products or services in the best way possible to appeal to your target market.
Web hosting, domain registration and maintenance can be a minefield, with so many decisions over who to choose, what package to get and what is included for your money, so keeping everything in one place will give you one less thing to worry about.
All our websites come with domain registration and unlimited storage space for hosting as well as unlimited email addresses.
Your website should have a contact form built in so customers can get in touch straight away. You'll also need business email addresses for ongoing correspondence. This information can then be included in your business cards or flyers - also essential tools for letting people know how to get in touch.
All of our websites contain simple contact forms that send straight to your email address so you never miss a lead!
A social media share is like a recommendation from a friend and is seen as a trusted source.
Social media can also get your product or service out to a huge audience for free. You need to be keeping in touch with potential customers on a regular basis with targeted messages, offers and updates from your business.
Our websites link to all of your social media platforms, which also helps with SEO!
The difference between proffessional photography and amateur, camera-phone shots can have a massive impact on the way customers will perceive your company and can give creditibility to your business.
Quickly taken snapshots simply won't cut it! Good quality photography shines through and should no longer be seen as a luxury - it is an essential marketing tool.
We have access to HUGE libraries of high quality stock photos but also employ professional photographers for those more bespoke projects.
A website is a great starting point to give your business an online presence, but without good Search Engine Optimisation (SEO), it is the same as having a glossy brochure left on a bookshelf at the . back of your shop. If people don't know it's there, they won't look at it and it will just gather dust.
If your website does not rank highly within search engines, you cannot compete with other businesses offering the same product or service. Research has proven that most people never click past the first page of results, so if your business isn't there, you might as well be invisible online...
You need to be able to constantly analyse the behaviour of customers who visit your website.
This is where anlytics come in.
Analytics allow you to monitor your site's performance and identify what's working well for you and also highlight any areas for improvment.