Unclear keyword focus
If every page targets everything, Google has no clear page to rank for each service.
Guide
Why your website is not ranking.
Ranking problems are rarely caused by one missing trick. They usually come from weak content, weak structure or weak proof.
Not enough service pages
A homepage alone usually cannot rank for every service and local search.
Weak local SEO
Plymouth, Devon, Cornwall and service-area signals need to appear naturally on important pages.
Thin case studies and reviews
Search engines and customers both need proof that the business is trustworthy.
Poor internal linking
Important pages need descriptive links from related pages, not just the main menu.
Technical and authority issues
Speed, indexing, metadata, schema and backlinks can all affect competitiveness.
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